[Media Convergence Window] With media collaboration, live coverage by CCTV, and support from influencers, this event in Anyuan has gone viral!
Editor's Note Concentrate on showcasing the reform dynamics, experiences and practices, as well as progress and achievements in the construction of the city's all-media communication system and the integrated development of media.From July 25th to 27th, the "Drinking from the Same River and Jointly Protecting the Source of the Dongjiang River" pull drill activity of Jiangxi Public Security Special Police was held in Sanbaoshan, Anyuan County. Anyuan innovatively employed a communication "combination punch" of "media linkage promotion + live streaming explosion + influencer recommendation and fermentation" to drive the event's popularity to continuously rise from multiple levels and dimensions, triggering a wave of attention across the entire Internet. It also led to the daily number of visitors to the Sanbaoshan Scenic Area exceeding 20,000, successfully creating a phenomenon-level communication case.01 Media joint promotion activates the "blockbuster gene"Anyuan made early plans and targeted efforts, coordinating with 26 media outlets from the central, provincial, municipal and the Guangdong-Hong Kong-Macao Greater Bay Area. Before the event, over 80 preheating tweets and short videos were released intensively, including "The Press Conference for the 2025 Jiangxi Public Security Special Police 'Drinking from the Same River, Jointly Protecting the Source of the Dongjiang River' Pull Drill was Held in Nanchang", "With Only 3 Days left, the Jiangxi Public Security Special Police 'Gathering in the Three Hundred Mountains Pull Drill Is about to Start", and "The Public Welfare Animation Short Film' The Gathering Call of the Dongjiang Source Guardian Alliance 'was Released". The comprehensive reading volume exceeded 10 million, igniting public anticipation in advance and laying the groundwork for a "blockbuster" for the event.During the event, Anyuan coordinated 32 mainstream media outlets to conduct in-depth on-site coverage. More than 120 in-depth articles, such as "Training Elite Soldiers by the Dongjiang River to Safeguard Safety in the Mountains and Waters", "Three Hundred Elite Soldiers on the Three Hundred Mountain Battlefield to Forge Police Spirit", and "The 2025 Jiangxi Public Security Special Police Mobilization Drill Held in Anyuan", have gone viral on the Internet, with a total of 16 million views. Among them, the wechat official account of "Xinhua Daily Telegraph" launched the article "Sharpening Swords over Three Hundred Mountains, Jiangxi Special Police Cheer for the Source of the Dongjiang River", with a single article reading over 100,000 times, continuously boosting its popularity.02 The live broadcast on site ignited a visual spectacle of the collision between hardcore and gentle beautyAnyuan took advantage of CCTV and, on the opening day, jointly with the Jiangxi Branch of China Media Group and the Public Security Department of Jiangxi Province, conducted a live broadcast of the special police training activity at Sanbaoshan. More than 20 media platforms including CCTV News, CCTV Video, CCTV.com, Legal Daily, China Police Network, Ministry of Public Security News Media, and Jiangxi Public Security Bureau simultaneously live-streamed the event. The total number of views for the live broadcast exceeded 10 million. The heroic figures of the special police and the charming scenery of the Three Hundred Mountains were directly captured through the lens, creating a strong visual impact of "hardcore training" and "ecological picture".In addition, Anyuan seized the opportunity and actively sought resources from CCTV to make further efforts. After meticulous planning and extensive coordination, another live stream was successfully facilitated. On July 27th, the "News Live Room" program of CCTV-13 News Channel of China Media Group specially planned the "Where to Go on the Weekend" program, which lasted nearly 5 minutes to showcase and recommend the new ways to escape the summer heat and the beautiful natural scenery of the Sanbaoshan Scenic Area to the national audience.03 Influencer seeding and fermentation turn "traffic" into "retained traffic"For this event, Anyuan actively mobilized over a hundred online influencers to come and check in. Through a full-platform matrix including Weibo, Douyin, and Video Account, they made efforts, starting from perspectives such as "the ceiling of summer Retreat" and "Paradise on Earth", and set up a series of hot topics, which continuously fermented and broke through the circle layer by layer on various platforms.Among them, the topic # Jiangxi's Summer Resort Ceiling has received 570 million views on Weibo and 7.135 million plays on Douyin.Topic # SanBai Mountains After the Rain Are Comparable to the Fairyland on Earth. Douyin has received 5.206 million views, and netizens are exclaiming it as "a confirmed fairyland".Many online influencers have also released short videos related to Sanbaoshan, which have attracted widespread attention. Among them, the short video "I Didn't hold my phone firmly and accidentally dropped it on the Three Hundred Mountain" created by @Wanyang has received 1.41 million views and over 100,000 likes, topping the Douyin recommendation chart.The expert, through the first-person perspective experience, ingeniously combined the "passion" of the special police drill with the "coolness" of the Three Hundred Mountain, achieving a dual conversion of "traffic and retention". On the day of the event, the number of visitors to the scenic area increased by 300% year-on-year, and the booking volume of hotels and homestays soared, effectively activating the vitality of cultural and tourism consumption.Taking this event as an opportunity, Anyuan County has adopted an innovative model of "media dissemination + influencer recommendation + public interaction" to make the stories of safety protection and ecological conservation more deeply rooted in people's hearts. Data shows that the event directly boosted the summer tourism revenue of the Sanbaoshan Scenic Area by over 50 million yuan, further transforming the ecological value of the "source of the Dongjiang River" into development momentum.This media and influencer communication feast not only showcased the iron army style of Jiangxi Public Security, but also brought the ecological beauty of Sanbaoshan into the view of tourists across the country. In the future, Anyuan will continue to explore new paths for the integration of "culture and tourism + safety", allowing more people to see the green mountains and clear waters as well as the sense of responsibility and commitment of Jiangxi.Source: Publicity Department of the Municipal Committee of the Communist Party of China, Anyuan Release, Ganzhou PublicityThe source of the Dongjiang River brings peace of mind not far awayWelcome to use Anyuan Yima You↓↓↓↓编校(审):唐 婕、唐晓花复校(审):陈 俊三校(审):赖 华
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